THE SIGNIFICANCE OF STUDYING MEDIA TEXTS IN MODERN LINGUISTICS.

Initially, when theories of language learning appeared, hypotheses of its structure and origin were studied. The study of language by linguists revealed its other functions. It was found that each word is used in other meanings in the text in addition to its dictionary meaning. The author, who is well aware of these laws, can attract his audience with a high skill of choosing words and can exert his influence. The word has a certain meaning, and the text has a certain content. A student who knows the meaning of a word understands the meaning of the text. Understanding the meaning and content means understanding the text. Today, the study of media language, which has become a type of text, and its importance and features, has become an urgent issue. In this article, the lexical and semantic features of media texts are investigated.